Annabel Karmel is a leading expert on baby food with a range of recipe books, TV appearances and apps. A Mother of three, she has raised the standard and quality of baby food since her efforts began to revolutionise the way in which it was viewed and prepared in the early 1990s. Her success and determination to educate combined with her consistent values, commitment and creativity to healthy food for babies, has led her to developing her own range of organic food, baby food preparation equipment and weaning products. Her feeding range is stocked in all major supermarkets, while some of her best-selling weaning products are available for wholesale at Baby Brands Direct. The Mumpreneur brings simple but essential products in food preparation and storage to the industry; allowing parents to blend, mash, store and freeze fresh foods into tasty and easily digestible mouthfuls. She also provides free weaning advice on her website and offers an exceptional app with 220 of her most popular recipes.